About the Mensch
About the Mensch
Ophir Laizerovich
VP of Business Development at Instinct Marketing
ONLINE MARKETING AND BUSINESS DEVELOPMENT STRATEGIST
Strategic Planning, in-depth knowledge and understanding of online media and e-commerce, resulting in maximization of ROI for cutting edge integrated marketing solutions. Enthusiastic tech-savvy professional with a global perspective and adept understanding of the online media, gaming, and publishing sectors, with a demonstrated record of foreword thinking and the ability to anticipate and capitalize on online marketing trends, identify new technologies, and strategize to maximize market share. Consistent seven year track-record of achievement in online marketing. Have been a pivotal member of management, marketing, and consulting teams, bringing creative energy and marketing focus to high-level strategic planning and key decisions; successfully launched numerous Internet initiatives and managed marketing processes for intellectual properties utilizing strategic alliances and promotional strategies.
Specialties
Media Platforms: DoubleClick/DART, Zedo, 24/7 Real Media, Hitbox, Urchin, and various Pay Per Click venues
O/S: Windows 3.x/95/98/2000/XP, Windows NT 3.5/4.0/4.0 server, Mac/OS
Languages: HTML, Visual Basic, JavaScript, and Flash
Software: Ad Relevance, Front Page, Dream Weaver MX/8, Fireworks MX/8, ACT! 2000 & 6.0, MS Office 95/97/2000/2003/2007 suite of products including Visio and Project, Macromedia Studio MX/8, Flash 8, Adobe Acrobat 6.0 Professional, Photoshop all versions.
Current
- VP of Business Development at Instinct Marketing
Past
- Director of Client Services at The LeadStream LLC, an imc2 Company
- Director of Online Media at Blockdot, Inc., a Media General Company
- Project/Account Management at Verizon
- Credit Account Specialist at Verizon Information Services
- Project Manager at Simmons Investment Company, LLC
- Project Manager at IEX Corporation
Experience
VP of Business Development at Instinct Marketing
Privately Held; 11-50 employees; Online Media industry
August 2007 – Present (2 years 3 months)
Instinct Marketing delivers online marketing solutions for companies seeking profit driven results. We work with national businesses, or local and regional marketers looking to fully capitalize on the enormous power of online marketing. Our team has years of online expertise and we’ve truly pioneered some of the leading and most innovative online concepts.
This position manages business and corporate development activities including partnerships & new distribution channels, working with clients in non-core markets, and helping to define longer term strategic direction.
Director of Client Services The LeadStream LLC, an imc2 Company
Privately Held; 1-10 employees; Online Media industry
August 2006 – July 2007 (1 year)
The Leadstream model uses technology and media competition to lower marketing costs and create opportunities for bottom-line revenue growth for clients. Leadstream passes savings on to our clients. We do not have large overhead and layers of senior management that require us to increase our margins to stay profitable. In fact, we use technology to drive our process, which in turn lowers our overhead and streamlines our business/product delivery system.
Director of Online Media Blockdot, Inc., a Media General Company
Public Company; 11-50 employees; Computer Games industry
April 2005 – August 2006 (1 year 5 months)
Developed, marketed, and negotiated new campaign strategies to National and International Direct Clients and Interactive Agencies. Worked with high end brands and agencies such as Orbitz, ITT-Tech, General Motors, NBC, ABC, eBay, NexTag, T-Mobile, Digitalroot, Beyond Interactive, Avenue A to name a few.
Initiated new ROI strategies for a new division for Blockdot utilizing different types of advertising cost structures i.e. CPM, CPC, CPA, for different ad types. Took clients through entire life cycle from responding to RFPs, RFI, RFQ, negotiated legal terms and fulfillment contracts, managed implementation strategies, created execution and retention strategies in line with client and Blockdot’s ROI.
Managed all projects for online media that involved multiple groups within the company and delivered all projects based on deadlines. Managed all third-party ad campaigns and managed all tracking data tools such as Atlas, DoubleClick, Dart, and Zedo to name a few.
Project/Account Management Verizon
Public Company; 10,001 or more employees; VZ; Online Media industry
October 2002 – April 2005 (2 years 7 months)
Marketed, managed, and sold campaign projects to SEMs and IAs. Worked with several agencies including DigitalGrit, Digitas, Fathom Online, Direct Agents, ID Media, and PinPoint Media to name a few.
Identified market opportunities and developed strategic project goals with key accounts, such as RoadRunner, HSBC Bank, Prudential, AMEX, Lennox, US Search, Country Inns, etc.
Specialized in project management of online media with different types of advertising media i.e. CPM, CPC, CPA, banners, and natural search. Took Projects through entire life cycle from responding to RFPs, RFI, RFQ, negotiated terms and fulfillment contracts, assigning tasks to different departments for implementation, execution of the program and then review of the ROI with client, and finally project retention.
Worked and Negotiated with C level executives to identify their advertising and ROI goals.
Met and surpassed project expectations by creating ad buys that totaled $1.5 million in annual billing.
Credit Account Specialist Verizon Information Services
Public Company; 10,001 or more employees; Marketing and Advertising industry
October 2001 – October 2002 (1 year 1 month)
Initiated cold calls to potential clients for print and online advertising. Sold print and online media advertising to new and current accounts. Up sold and defended revenue accounts across the entire Verizon footprint. Promoted to account executive based on consistent success in exceeding quotas.
Project Manager Simmons Investment Company, LLC
Privately Held; 1-10 employees; Management Consulting industry
January 1999 – December 1999 (1 year)
Coordinated resources in the development of a program to do business evaluation that was based on Mr. Simmons’ Book. Led a team of four people in the development of user-friendly programs for multiple types of environments. Developed requirements from Mr. Simmons’ book and generated a program to operate those requirements that could be sold as a compliment to the book. After completion of the project tested in various class studies to see effectiveness. Project was successful and rolled out with book later that year.
Project Manager IEX Corporation
Public Company; 51-200 employees; Telecommunications industry
May 1998 – September 1998 ( 5 months)
Managed development of accounting database programs for purchasing as well as inventory control. Improved accounting software by utilizing new GAAP standards in account acquisition. In completion of project presented new software package to the accounting team as well as executive staff with positive feedback.
Education
University of Phoenix
MBA Marketing
2004 – 2007
University of Kansas
BS Business Administration Emphasis International Business
August 1996 – May 2001
Activities and Societies: Board member of SIFE at the University of Kansas
Recommendations For Ophir
Director of Client Services
The LeadStream LLC, an imc2 Company
“I have had the distinct pleasure of having worked with Ophir. Always flexible, enthusiastic and willing to assist — especially appreciative of his ability to work well with tight time constraints and difficult individuals. Also noteworthy is his ability, as Director of Client Services, to achieve excellent results with very limited resources.” July 12, 2007
Melinda Schlottman, Director of Creative Services, imc2 — The Leadstream
worked indirectly for Ophir at The LeadStream
Director of Online Media
Blockdot, Inc., a Media General Company
“Ophir is very knowledgeable and passionate in his field of expertise and a joy to work with.” August 4, 2006
Paul Medcalf, Sr. Flash Game Developer, Blockdot
worked with Ophir at Blockdot, Inc., a Media General Company
“Ophir is a diligent and highly intelligent person who has complete command of his professional subject matter. Highly recommended.” July 21, 2006
Allan Restrepo, Director Of Business Development, Blockdot, Inc
worked with Ophir at Blockdot, Inc., a Media General Company
“Ophir is an experienced, knowledge person in the online advertising business. I highly recommend him.” July 20, 2006
Jason McMinn, Co-founder, Blockdot, Inc.
managed Ophir at Blockdot, Inc., a Media General Company
“In my time working with Ophir I found him to be one of the best subject matter experts in the areas of his responsibilities that I have ever worked with. He reached out in others and recognized opportunities that did not exist in the minds of his colleagues. His professional opinion was valued and when he spoke of complex subjects that others could easily understand. Highly recommended.” July 19, 2006
Monte Masters, Director of Integration and Senior Game Producer, Blockdot
worked with Ophir at Blockdot, Inc., a Media General Company
